My new online video course on branding, coming to Patreon on September 2023
The Elite Branding Blueprint
Create a Premium Brand For Your Business, That Attracts High-Paying Customers in 90 days.
Discover the Elite Branding Blueprint, a step-by-step video course to creating a premium brand that commands top dollar and attracts high-paying customers.
What you will learn
In this course, you'll learn the exact strategies and techniques we use to create a premium brand that attracts high-paying clients and takes your business to the next level.
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Learn how to create a premium brand that stands out in your industry
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Attract high-paying clients who value your services, or customers who are willing to pay top dollar for your products.
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Build a social media presence that turns followers into likes, comments, fans & sales.
Course Module
Module 1: Defining Your Brand Identity
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Introduction to Branding and Its Importance
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Discovering Your Brand Personality (Brand Archetype)
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Defining Your Target Audience and Buyer Persona
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Unveiling Your Unique Value Proposition (Positioning)
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Exercise: Creating Your Brand Identity Blueprint
Module 2: Crafting Your Brand Message
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Establishing Your Voice and Tone
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Creating a Compelling Brand Story and Manifesto
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Crafting Effective Taglines and Slogans
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Workshop: Refining Your Brand Message
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Assignment: Drafting Your Brand Story
Module 3: Designing Your Brand Identity
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Building a Mood Board for Visual Inspiration
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Design Principles for a Visually Appealing Brand
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Designing Your Brand's Online Presence (Website, Social Media)
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Crafting an Irresistible Lead Magnet
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Practical: Designing Key Visual Assets
Module 4: Building Your Brand Authority
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Developing a Content Strategy to Showcase Expertise
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Leveraging Social Media for Brand Authority
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Crafting Thought Leadership Content
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Establishing Credibility Through Guest Contributions
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Workshop: Creating a Month-Long Content Calendar
Module 5: Attracting High Paying Clients
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Strategies for Attracting Premium Clients
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Pricing Your Services to Reflect Brand Value
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Nurturing Client Relationships for Repeat Business
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Effective Networking and Partnerships
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Exercise: Developing Your Client Attraction Plan
Module 6: Implementation & Review
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Applying Your Brand Identity Across Touchpoints
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Tracking Brand Performance and Adjustments
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Course Recap and Review
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Celebrating Your Brand's Success Stories
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Final Assignment: Showcasing Your Brand Transformation
Pricing Options
Tier 1:
"Brand Enthusiast": US $10 per month
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Access to all course videos, materials, and resources for the entire course duration.
Tier 2:
"Brand Insider": US $100 per month
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All benefits from the "Brand Enthusiast" tier.
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Personalized feedback on assignments and projects from the course (x3)
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Tier 3:
"Brand Maven": US $500 per month
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All benefits from the "Brand Insider" tier.
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1-on-1 coaching call with Denny (45 minutes)
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High-Touch Package 1:
"Brand Strategy": US $5000
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1 hour brand discovery
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Brand Positioning
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Brand Story / Manifesto
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Brand Values & Persona
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Taglines
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Ideal Customer Persona
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Competitive Landscape Analysis
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Brand Voice & Tone
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3 Mood-boards for Look & Feel
High-Touch Package 2:
"Brand Identity Design": US $10,000
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Everything included in the "Brand Strategy" package
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Logo designs (3 options)
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Color palette
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Font family
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Website Header Mockup
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Collateral Mockup x2
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Brand Identity Guide
Frequently Asked Questions
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How long is the course?
The course is composed of 30 lessons, and you can go at your own pace. You have access to the course as long as you pay your monthly subscription. You can cancel anytime.
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Do I need any prior experience or design skills?
This course is suitable for beginners and experienced professionals alike. It helps being familiar with software like Adobe Creative Suite, and Power-point, if you want to use some of the resources and templates provided.
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Can I get personalized feedback on my brand?
Yes, but only if you sign up for the Brand Insider Tier. If you sign up for the Brand Maven Tier, you'll get a 45 minute 1-on-1 coaching call with Denny.
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What are the two high-touch packages?
The US $5,000 high-touch package is where Denny & his team at Rayvn craft your brand strategy, and put together 3 visual mood-boards for your brand. This requires a 2 week timeline. The US $10,000 package includes the strategy and your full brand identity design including logos, color palette, font family, social media kit, brand mockups (x3) and brand identity guide. This requires a 6 week timeline. Website design & development not included.
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What if I want a website, corporate stationary, brochures etc.?
Sure. We have 3 branding packages that we offer. If any of these fit your budget, then contact us and we can chat further.
Meet Your Brand Coach
Hi, I'm Denny Kurien, and I'm the Creative Director & Co-Founder of Rayvn Design, a Toronto branding & design agency that specializes in crafting premium brands for small businesses with big dreams and bold visions.
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I've been doing branding & design for the last 20+ years. I've worked with iconic brands like Coca-Cola, Sony, Marriott, and Molson-Coors. Yet to this day, I get the most pleasure from empowering small business owners to create extraordinary brands, to attract high paying customers. Because I believe all small businesses can achieve mighty things, when they have the courage to be brave, stand out, and be rewarded personally & financially for it. ​
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I have also taught as a Graphic Design professor at Humber College, and served on the panel of judges & mentors for the RGD (Registered Graphic Designers Association).​