Creative Director, Art Director, Designer & Thinker from Toronto.
I'm a creative problem solver, with close to 20 years of experience in logo design & branding, mass advertising, website design (UX & UI), social media, video production & animation, and mobile app design.
BRAND DESIGN FOR FAST FOOD CHAIN
Smoke's Poutiernie is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them, and create a brand that was big, bold, and bodacious, and would have a lot of talk-value
MOBILE BANKING UX DESIGN
Here I've re-imagined how TD could amp up their mobile banking experience, by adopting a very clean & simplified design.
You'll notice that the circular UI design & animation is something that I kept consistent through out - right from the moment you input your thumbprint. A thumbprint is unique to the user, just like every bank account and banking need is unique to the user. You need to design from an end-user perspective, and that means understanding the value of placing people first.
BRAND DESIGN FOR PREMIUM CARPETS
Kingsway Carpets & Blinds needed our help to re-brand and re-position themselves as a premium supplier that people can trust for top quality goods and service.
Inspired by Woodlands style aboriginal art, we created a new brand platform for the Chi-Cheemaun ferry, as well as a new visual language of illustrations and graphics. We integrated the campaign across multiple platforms, from mobile apps to billboards to the ship experience. There were 130 unique elements created for the brand.
CountDracu1, is an early-learning kid's app I created for the App Store. This was a passion project of mine, where I came up with the concept & story-line, illustrated & animated the characters, did the voice-over, as well as programmed the app. It revolves around a young vampire from Toronto, and his gang of multi-cultural friends.
Prior to joining the business of Advertising, I used to work as a Visual Effects Artist & 3D Animator on movies such as "Resident Evil", "Dawn of the Dead", and "Cube Zero". I'm also a professionally trained voice-actor, and have taught as a Graphic Design professor at Humber College.
Currently I live in Toronto with my charming wife and 7 year old son. I'm the creative director & co-founder of Rayvn Design, a multi-disciplinary design studio that does branding, brand strategy, digital UX & UI, as well interior design & architectural 3D pre-vizualization.
I love Big Ideas and the ability to express them through stories and design. I also enjoy the fast-paced ever-changing digital environment, and my critical thinking skills lend themselves well to the work. I'm successful because I adhere to this simple notion: that the one staple that all disciplines thrive on is concept, pure and simple.