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I work with passionate entrepreneurs who recognizes the value of differentiation, and wants to create an extraordinary brand.
Whether you are developing a new venture, or you are at the helm of an established brand, I would love to discuss your aspirations and goals. I work meticulously one-on-one with passionate founders & entrepreneurs who own small to medium size businesses in real-estate, finance, law, and consulting services. They see themselves as challenger brands, who need to set themselves apart from the status-quo. Based on brand strategy, I help them craft a unique and thoughtful brand that only their customers will love, and will propel their business forward.
HOW TO CREATE A BRAND FOR A MODERN CONDO IN A HISTORIC LOCATION THAT TARGETS TECH-SAVVY URBANITES
Branding & collateral design we did for the Langstaff Residence in Richmond Hill, to draw young tech-savvy professionals who are looking to leave the expensive downtown Toronto core, for a more affordable, and upscale modern living.
HOW TO BRAND A LUXURY BOUTIQUE HOTEL THAT TARGETS UNIQUE EXPERIENCE SEEKERS
Marriott's Hotel Vie in Vaughan, prides itself on offering guests a boutique experience and outstanding services. Inspired by French Luxury & Modernity, we came up with the name, logo design, and branding for this new and unique hotel.
HOW TO DEVELOP A CONDO BRAND IN A HISTORIC AFFLUENT NEIGHBORHOOD
Create a sophisticated branding for Sotheby's Allele Condos, that attracts affluent urban dwellers to move to South Boston.
HOW TO BRAND A LUXURY HIGH-RISE CONDO THAT TARGETS MILLENNIAL WOMEN
Branding for a new downtown Toronto condo development that targets highly successful young professional women, who are social media savvy and enjoy the convenience of living, and working Downtown Toronto.
HOW TO CREATE A BRAND FOR A PHOTOGRAPHY STUDIO THAT TARGETS HIGH NET-WORTH ENTREPRENEURS
Branding & website design we did for Soulwise Media - a photography & video production studio that works with high net-worth entrepreneurs to portray their business at their best.
HOW TO CREATE A PREMIUM BRAND FOR THC & CBD PRODUCTS THAT DISRUPTS IT'S USUAL CATEGORY
Branding & packaging for The Cannabis Connoisseur, a premium cannabis brand that sells high quality buds & cannabis infused edible
HOW TO BRAND A LUXURY APPAREL THAT FOCUSES ON WELLNESS
Branding we created for Mason Haven - a Toronto creative fashion entrepreneur who designs haute couture apparel & gear that encourages people to be the best version of themselves.
HOW TO CREATE A SOPHISTICATED BRAND FOR A TECH FIRM THAT TARGETS BANKS
Branding for a Information Technology firm based in the Middle East, that specializes in providing Islamic banking solutions to the various banks and financial institutions in the area.
HOW TO CREATE AN ARTISAN FOOD BRAND THAT RESONATES WITH DISCERNING GEN Z STUDENTS
Branding for NexDine's Artisan food-service solution that caters to independent school cafeterias, that are seeking a commitment to health, wellness, and sustainability.
HOW TO DISRUPT THE FAST-FOOD MARKET BY CREATING A GLOBAL BRAND THAT IS AS QUIRKY AS IT'S CUSTOMERS
Smoke's Poutiernie is wild & wacky fast food chain from Canada, that needed to target a young demographic who loved the fun of eating poutine and doing things that are out of the norm. They wanted to create a brand that was big, bold, and bodacious, and would have a cult-like following, while being distinctly Canadian.
HOW TO RE-THINK MOBILE BANKING TO GIVE USERS AN ULTRA-PREMIUM EXPERIENCE
Here I've re-imagined how TD Bank could amp up their mobile banking experience, by adopting a very clean, sleek & simplified design.
HOW TO RE-BRAND A 30 YEAR OLD INTERIOR DESIGN FIRM AND MAKE IT MORE RELEVANT TO TODAY'S MARKET
A Work-place interior design firm, wanted to refresh their brand, inject some new energy, and make themselves more relevant to today's market.
HOW TO BRAND A MAVERICK LAW FIRM THAT IS AS BOLD AS THE CLIENT ROASTER IT SERVES
Magus Legal - a small corporate law-firm that wanted a logo that was contemporary, elegant, and bold; and showed prospective clients that they mean business.
HOW TO RE-BRAND A PREMIUM CARPET RETAILER AND POSITION IT TO DISCERNING QUALITY-SEEKING CUSTOMERS
Kingsway Carpets & Blinds needed our help to re-brand and re-position themselves as a premium supplier that people can trust for top quality goods and service.
HOW TO RE-BRAND
A FERRY SERVICE THAT POSITIONS THEM AS AN EXCLUSIVE EXPERIENCE
Inspired by Woodlands style aboriginal art, we created a new brand platform for the Chi-Cheemaun ferry, as well as a new visual language of illustrations and graphics. We integrated the campaign across multiple platforms, from mobile apps to billboards to the ship experience. There were 130 unique elements created for the brand.
AN EARLY-LEARNING APP FOR KIDS THAT TEACHES THEM ABOUT MULTI-CULTURALISM
CountDracu1, is an early-learning kid's app I created for the App Store. This was a passion project of mine, where I came up with the concept & story-line, illustrated & animated the characters, did the voice-over, as well as programmed the app. It revolves around a young vampire from Toronto, and his gang of multi-cultural friends.
ABOUT ME
My background is graphic design & digital media. For close to 20 years I've worked in the creative agency world as a Digital Art-Director. Before that I used to work as a Visual Effects Artist & 3D Animator on movies such as "Resident Evil", "Dawn of the Dead", and "Cube Zero".
Teaching & sharing my knowledge is something that I enjoy - it's also a practice that I employ with all my current clients. I have taught as a Graphic Design professor at Humber College, and have also served on the panel of judges for the RGD (Registered Graphic Designers Association), where I provide mentorship to young & upcoming designers.
Currently I live in Toronto with my charming wife, son and daughter. I'm the creative director & co-founder of Rayvn, a multi-disciplinary design consultancy that does strategy, branding, graphics & interior design, and digital & social media marketing.
I love Big Ideas and the ability to express them through stories and design. I also enjoy the fast-paced ever-changing digital environment, and my critical thinking skills lend themselves well to the work. I'm successful because I adhere to this simple notion: that the one staple that all disciplines thrive on is strategic concept - pure and simple.