top of page
DK_Social_Icons_Instagram.png
DK_Social_Icons_TikTok.png
DK_Social_Icons_LinkedIn.png

Go From Unnoticeable to Unforgettable.

Transform your brand in 8 weeks.

1-on-1 Premium Brand Coaching with Denny Kurien

DK_Headshot01.jpg

Denny Kurien, Co-Founder & Creative Director,

Rayvn Design

This coaching program is meticulously designed for visionary founders ready to elevate their brand beyond the ordinary. With personalized guidance from branding expert, Denny Kurien, your path to becoming a standout brand is clearer than ever.

What to expect

By the end of our program, you will have:

  1. A clear and compelling brand positioning statement.

  2. An ideal customer persona that guides your marketing efforts.

  3. An engaging brand story that emotionally connects with your audience.

  4. A distinctive brand personality that sets you apart.

  5. Your website homepage wireframe with messaging that reflects your unique voice & tone, and converts to high paying customers.

  6. 3 Mood-boards that reflects your brand's new look & feel and appeals to your ideal customers.

  7. Social Media content strategy that turns followers into likes, comments, fans, & sales.

  8. A branding blueprint that encapsulates all of the above.

Want to see if this program is right for you?

Framework_website.png

WEEK 1

1 hour

Brand Clarity

01Positioning.jpg

We will help you define and articulate your unique brand positioning, giving you the ability to stand out in your market.

WEEK 2

1 hour

Ideal Customer

02CustomerPersona.jpg

We will help you craft a detailed buyer persona, enabling you to target your marketing efforts effectively and attract your desired clientele.

WEEK 3

1 hour

Brand Story

03BrandStory.jpg

Using the art of storytelling, we'll create a narrative that resonates with your audience and encapsulates your brand values.

WEEK 4

1 hour

Brand Personality

04BrandPersonality.jpg

We will establish a distinctive brand personality that aligns with your business ethos and appeals to your target audience.

WEEK 5

30 minutes

Brand Look

05Moodboard.jpg

You will have a clear direction for the visual aspects of your brand with 3 mood-boards that show color schemes, fonts, & overall design aesthetic.

WEEK 6

30 minutes

Brand Voice

06Website.jpg

 Develop a consistent voice and tone that resonates with your audience, illustrated through a website wireframe to showcase practical application.

WEEK 7

30 minutes

Social Media

07SocialMedia.jpg

You will put together a social media content strategy that showcases your brand’s strengths and engages your audience.

WEEK 8

30 minutes

The Blueprint

08Blueprint.jpg

Bring all the elements together into a comprehensive branding blueprint, laying the foundation for your brand's future growth and success.

Your Investment

  • Total Cost: US $5,000

  • Duration: 8 Weeks

  • Sessions: Eight tailored coaching sessions (four 1-hour, and four 30-minute sessions, conducted via zoom).

Frequently Asked Questions

  1. Who is the coaching program for?
    This program is designed for entrepreneurs, small business owners, and founders who are looking to elevate their brand's presence, attract high-value clients, and stand out in their market. It's perfect for those ready to invest in transforming their brand but need expert guidance to navigate the process.
     

  2. What makes this coaching program different?
    Our program offers personalized, one-on-one coaching tailored to your specific brand needs. Unlike one-size-fits-all solutions, we dive deep into your unique brand story, values, and goals to create a strategy that's as unique as your business. 
     

  3. How long is the program, and what's the time commitment?
    The program runs for 8 weeks. For the first 4 weeks, you will have a weekly one-hour 1-on-1 Zoom coaching session where we will develop your brand strategy. For the last 4 weeks, you will have a weekly 30 minute Zoom coaching session where we will be implementing & refining your brand strategy. We've designed the program to be intensive yet manageable alongside running your business.
     

  4. Can I join the program if I'm just starting my business?
    Absolutely! Whether you're rebranding an existing business or starting fresh, our coaching program provides the foundational knowledge and strategies to build a strong, memorable brand from the ground up.
     

  5. What if I miss a coaching session?
    We understand that life happens. If you need to reschedule a session, we offer flexible options to accommodate your needs. Just let us know in advance, and we'll find a time that works for both parties.
     

  6. Do I need to have any design skills?
    No design skills are required. Our program focuses on the strategic aspects of branding. While we discuss design principles and visual branding, the actual design work can be executed by a professional designer based on the strategies we develop together.

     

  7. What deliverables can I expect from this program?
    By the end of the program, you'll have a comprehensive Branding Blueprint that includes your brand positioning, ideal customer persona, brand story, personality, voice & tone, visual direction (mood boards), and a social media content strategy. Note that actual design work, like logos and websites, is not included but can be developed based on the blueprint.
     

  8. What if I needed a logo design, website design & other marketing collaterals?
    Then you can either hire a professional designer to execute on the brand strategy & blueprint, or you can hire us after the program is over. We can discuss the scope for your individual design needs.

Our clients have nothing but good things to say ...

02Quotation.png
StevenMassimi.jpg

Dr. Steven Massimi, MD
Owner, MagaLens

I was most impressed with the skill and judgement of Denny & his Rayvn team, as well as their professionalism and top-notch communication. They put significant effort into really understanding our brand to help refine our brand identity. The Rayvn team maintained a high standard of service and delivered premium quality work. Highly recommend them for anyone in the startup space, looking for a clear cut direction.

01_MagnaLens.jpg
03Website_Clients_Sally.png

Sally Hogshead
New York Times bestselling author, Hall of Fame Speaker, CEO & Founder of 'How to Fascinate'.

"First, I’ll share a confession… After a decade as an advertising creative director leading some of the world’s coolest brands, I’m hard to impress. I've worked with numerous designers & branding experts in the past who failed to deliver what they promised. Yet working with Denny and the Rayvn team has been an absolute delight. Denny is an attentive listener, fiercely responsive, and savvy with fickle digital marketing trends. Our teams worked closely to transform ideas into a gorgeous portfolio of images and digital content, for social media and presentations. We're thrilled with the results!”

02_SallyHogshead.jpg
03Website_Clients_Via.png

Via Dulay
Senior Manager, Communications,

Spirits Canada

(National Trade Organization for Distilled Spirits)

"Spirits Canada is a 75 year old national trade organization that represents the interests of the distilled spirits industry across Canada. We were looking for a local, small & nimble design agency that could modernize our brand identity and website in order to appeal to a more discerning audience. Rayvn Design fit the bill. We had immediate access to the two co-founders, who we were communicating with us on a weekly basis, and their team was also very accommodating and flexible to our requests. We are impressed with their process, and the final outcome of our new brand identity and website design. We look forward to a great working relationship in the years to come." 

04_SpiritsCanada.jpg
03Website_Clients_Jim.png

Jim Hobart
Founder,

Legacy Life Project

(video production studio)

"I’m extremely happy with the rebrand of Legacy Life Project.  I liked Rayvn's communication style and professional approach. They told us what they would do, and then they did it. They listened to our ideas and concerns, and implemented changes as needed, while still guiding and adding value at each step. This was the best investment to my brand that I’ve ever made."

03_LegacyLifeProject.jpg
Ed_ProfilePic.jpg

Ed Normand
Founder & Senior Attorney,

Normand PLLC.

(Law Firm)

"Denny & his Rayvns have a way of understanding and evolving the vision you have in mind and show you something that completely exceeds your expectations. They have made us feel as good as we want to look! What started out as a website design project turned into a full branding exercise simply because it was easy to trust their collective strategy and direction. Our new brand is bold & timeless, and will serve us well in years to come. I highly recommend them”

Note: The Normand Website we designed won The Webby Awards for Best Law Firm Website.

05_Normand.jpg
DK_Headshot01.jpg
Level C Ribbons_RGB_Specialist Large.png

Meet Your Brand Coach

Hi, I'm Denny Kurien, and I'm the Creative Director & Co-Founder of Rayvn Design, an award-winning Toronto branding & design agency that specializes in crafting premium brands for small businesses with big dreams and bold visions.

I've been doing branding & design for the last 20+ years. I've worked with iconic brands like Coca-Cola, Sony, Marriott, and Molson-Coors. Yet to this day, I get the most pleasure from empowering small business owners to create extraordinary brands, to attract high paying customers. Because I believe all small businesses can achieve mighty things, when they have the courage to be brave, stand out, and be rewarded personally & financially for it. ​

I have also taught as a Graphic Design professor at Humber College, and  served on the panel of judges & mentors for the RGD (Registered Graphic Designers Association).

bottom of page