ABOUT THE PROJECT:
Branding we created for Mason Haven - a Toronto creative fashion entrepreneur who designs haute couture apparel & gear that encourages people to be the best version of themselves. The brand attributes we worked with were "refined, glamorous, and authentic".
Allele Condo Development
Website Design & Development
The website design is meant to appeal to a more urban and sophisticated crowd of South Boston.
The website paints the picture of how these urbanites can get away from the hustle and bustle of city life, while still enjoying all the comfort, convenience, and culture that Boston brings.
Social Media Ad Buy
These Instagram in-feed ads and Instagram Stories were hyper-targeted to reach prospects based on their geolocation, interests, and demographics.
They were meant to create an intimate audience experience, and feel like a natural part of their lives.
As a result of this integrated marketing campaign, we exceeded pre-construction sales goals by 20%.
"Denny & his team took the time to really understand our business and vision for our brand. What started as a logo design turned into a full brand & marketing exercise simply because it was easy to trust their collective strategy and direction. What we got in return was something timeless that will serve us well in years to come."
- Gibson Sotheby’s International Realty