ABOUT THE PROJECT:

As a part of an RFP request, we were challenged to select one of their brands and re-imagine it’s image and manifestations to cater to their Gen Z student audience.

 

Instead of focusing on redesigning their master brand, we decided to taking an iterative approach by starting small and capitalizing on the opportunity to elevate the Artisan brand. Which, in theory would attract more high value clients for their Independent schools sector.  

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