We do branding & design for experts & b2b consultants. And whenever I work with them, the hardest task is to get them to choosing their ideal clients - because they think everyone is their client, and so they try be all things to all people. And that's a huge mistake.
Choosing your ideal client is the hardest decisions that you'll ever have to make as a consulting entrepreneur. But also probably the most important decision. It's the most important decision because almost ev