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Denny Kurien
- Feb 2
- 6 min
How much should a startup invest in their branding in 2021?
Last week I was approached by two colleagues of mine who I have worked with in the creative advertising industry here in Toronto. Both of them are starting their own side-hustle, and are looking to me (the branding & design consultant) to help them with their branding. And for them, "branding" means helping them come up with a name for their business, a logo design, website design, and then marketing collaterals. However, one of the main things that a lot of these entreprene
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