ABOUT THE PROJECT:

The Cannabis Connoisseur, is a premium cannabis brand that sells high quality buds & cannabis infused edible. The brand strategy for this design is based on the customer persona of the "distinguished gentleman" (Ruler Archetype) who is  willing to pay a premium price to be educated, and have an enjoyable experience. Here we are marketing to Millennial & Gen X men who appreciate the finer things in life, and is inquisitive to learn about the effects of various CBD and THC products, so that they could share the knowledge among their network of friends, that will boost their social currency. Since this is meant to be a premium line of cannabis, we designed the brand like high-fashion, and came up with product names like, "Avant-Guard", "Scholar", "Bespoke",  and "Imperial".

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