ABOUT THE PROJECT:
Love Money Journal is the personal branding we created for Sarah Carlson, a Financial Planning & Wealth Management Entrepreneur based out of Spokane, Washington. Her goal was to build an online community using Instagram, that educates & empowers women entrepreneurs to live their financial wholeness. Her target audience were female entrepreneurs between the ages of 35 to 50+. Sarah herself being an alumni of Yale University (thus, the use of Blue in her brand) has very high standards. Her audience is also very sophisticated, and drawn to content that challenges them to think in a completely different and new way. Therefore her brand had to be equally sophisticated. We created her logo, website, social media content, and lead-magnet (downloadable e-book).