In a market overflowing with options, Creemore Springs Brewery’s Mad & Noisy experimental craft-beer series needed dynamic packaging to stand out.
Since creative combinations were a core feature with this series of beers, we made the “&” sign central to our design. It brought together dynamic illustrations that represented elements of a particular beer, everything from French hens to fire-breathing hydras. Imagination was key to the mix; now craft beer lovers would find out what it tasted like.
After changing positioning and packaging, Hops & Bolts’ volume hit +20% vs. target
Exceeded target at primary craft beer retailer (LCBO) and met target at secondary (The Beer Store)
Won Gold in the World Beer Championships Packaging Competition