THE PROBLEM:

In a market overflowing with options, Creemore Springs Brewery’s  Mad & Noisy experimental craft-beer series needed dynamic packaging to stand out.

 

THE SOLUTION:

Since creative combinations were a core feature with this series of beers, we made the “&” sign central to our design. It brought together dynamic illustrations that represented elements of a particular beer, everything from French hens to fire-breathing hydras. Imagination was key to the mix; now craft beer lovers would find out what it tasted like.

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THE RESULTS:

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• After changing positioning and packaging, Hops & Bolts’ volume hit +20% vs. target

• Exceeded target at primary craft beer retailer (LCBO) and met target at secondary (The Beer Store)

• Won Gold in the World Beer Championships Packaging Competition