CRAFTING TASTEFUL BRANDS

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Denny Kurien

Email: denny@rayvn.io

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Let's chat about your big idea. I love using creativity to solve problems, and putting a face & voice to brands. 

 

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THE PROBLEM:

In a market overflowing with options, Creemore Springs Brewery’s  Mad & Noisy experimental craft-beer series needed dynamic packaging to stand out.

 

THE SOLUTION:

Since creative combinations were a core feature with this series of beers, we made the “&” sign central to our design. It brought together dynamic illustrations that represented elements of a particular beer, everything from French hens to fire-breathing hydras. Imagination was key to the mix; now craft beer lovers would find out what it tasted like.

THE RESULTS:

  • After changing positioning and packaging, Hops & Bolts’ volume hit +20% vs. target

  • Exceeded target at primary craft beer retailer (LCBO) and met target at secondary (The Beer Store)

  • Won Gold in the World Beer Championships Packaging Competition

Mad & Noisy

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