ABOUT THE PROJECT:
Ed Normand owns a law-firm out in Orlando, Florida. He came to us wanting a brand-refresh, as his current brand was a bit staid, and not getting the attention it deserved. During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates (these guys can take companies like Disney to court). We also learned that their primary target profile are judges and other referring lawyers. So we crafted a maverick brand for Normand PLLC. that positions them as the bold & fearless leaders in class-action lawsuits.