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Ed Normand owns a law-firm out in Orlando, Florida. He came to us wanting a brand-refresh, as his current brand was a bit staid, and not getting the attention it deserved. During our Brand Discovery & Strategy session, we found out that what they are really good at is winning class-action lawsuits against large conglomerates. We also learned that their primary target audience are judges and other referring lawyers. The brand archetype for Normand PLLC. was that of "The Maverick" - so we positioned them as bold & fearless experts who go after large class-action lawsuits, and wins. The bold logotype we created in combination with black and orange color-palette, made the Normand brand striking and hard to ignore.


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