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Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy). The brand is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them. We worked with them to create the brand story - the legend of Smoke -  and decked the brand in Canadiana, 80's rock n' roll music, and 80's pop culture.


  • Brand Identity Design

  • Brand Story + Manifesto

  • Package Design

  • Menu Design

  • Corporate Stationary Design

  • Interior Mural Design

  • Outdoor & Indoor restaurant signage

  • Website Design

  • Social Media Content + Animated Music Video

  • Flyer + Season Ad Campaign Design

  • Franchisee Brochure Design + Magazine

  • Powerpoint Template Design

  • Tradeshow Booth Design

  • Caravan Decal Wrap

We nurtured the Smokes Poutinerie brand from a 1 store startup to 2,500 stores worldwide.

Smoke's Poutinerie

"Denny & his team ROCKS!!! He has helped me create the Experience and Entertainment around my Brand, which has amassed a cult following among all my customers on a Global scale .. FIRE IT UP!"


Ryan Smolkin

Founder / CEO, Smoke's Poutinerie Inc.

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