THE BRIEF:

Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy). The brand is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them. We worked with them to create the brand story - the legend of Smoke -  and decked the brand in Canadiana, 80's rock n' roll music, and 80's pop culture.

Smoke's Poutinerie

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