Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy). The brand is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them. We worked with them to create the brand story - the legend of Smoke - and decked the brand in Canadiana, 80's rock n' roll music, and 80's pop culture.
"Denny & his team ROCKS!!! He has helped me create the Experience and Entertainment around my Brand, which has amassed a cult following among all my customers on a Global scale .. FIRE IT UP!"
Founder / CEO, Smoke's Poutinerie Inc.