THE BRIEF:

Smoke's Poutinerie is the world's largest fast food restaurant chain specializing in custom-made poutine (a Canadian dish consisting of French fries, cheese-curd, and gravy). The brand is wild & wacky, and just like its target demo of young adults, it wants to do cool and fun things. And it needed a creative partner that just “got” them. We worked with them to create the brand story - the legend of Smoke -  and decked the brand in Canadiana, 80's rock n' roll music, and 80's pop culture.

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OUR ROLE:

• Brand Identity Design

• Brand Story + Manifesto

• Package Design

• Menu Design

• Corporate Stationary Design

• Interior Mural Design

• Outdoor & Indoor restaurant signage

• Website Design

• Social Media Content + Animated Music Video

• Flyer + Season Ad Campaign Design

• Franchisee Brochure Design + Magazine

• Powerpoint Template Design

• Tradeshow Booth Design

• Caravan Decal Wrap

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RESULTS:
We nurtured the Smokes Poutinerie brand from a 1 store startup to 2,500 stores worldwide.