ABOUT THE PROJECT:
Branding work we did for Soulwise Media - a photography & video production studio that wants to help start-up entrepreneurs in Toronto portray them at their best. They want to make their clients feel confident about their business & vision, and work collaboratively with them to create stunning photography and video content that aligns with their professional needs.
For the Soulwise Media logo design, we created a monogram of “SW” (stands for “SoulWise”). The diamond shape in the “W” is meant to represent a flash or sparkle .. meaning that Soulwise will portray their clients at their best, and make them shine. The monogram is encapsulated within a partial outline of a camera, which represents their services.